Breathe Easy with Wi-Fi

“I use my nose to breathe, but when I am feeling aggressive or excited, I need to use my mouth to breathe as well. Wi-Fi is the mouth – it helps you breathe better.” So said SoftBank Mobile Corp.'s Chairman and CEO Masayoshi Son (pictured below) in a keynote speech at the Mobile Asia Congress. (As quoted in Telecoms Europe.)

“Over 50% of our data traffic happens at home during peak hours, and smartphones have driven our data traffic up ten times,” he said. “We need Wi-Fi to serve that traffic and give our customers a rich media experience.”

And so he says LTE isn’t fast enough for SoftBank. Other highlights of his presentation, as per Telecoms Europe:

• Mobile data usage in Japan is already generating enough ARPUs to offset voice ARPU declines. But current HSPA connectivity isn’t enough bandwidth to serve existing usage, and migrating to LTE alone won’t help.


• Softbank intends to migrate to LTE, but it’s not good enough to support customers when they use mobile Internet at home.


• By 2024, he claims smartphone-like devices will hold 32TB of storage capacity.

Softbank is already selling a line of Wi-Fi enabled handsets, including the iPhone and owns a fixed broadband network that would supply the backhaul for home Wi-Fi users.

This past summer, ABI Research reported Wi-Fi in smartphones will grow from a 45% attach rate in 2009 to a 90% attach rate in 2014. In-Stat recently forecast the percent of handsets with embedded Wi-Fi will more than double during the next two years and said there were 121 models of cellular/Wi-Fi handsets introduced in the first half of 2009, almost as many as were introduced in all of 2008.

Clearly, there are lots of powerful Wi-Fi proponents. The question is, how will operators respond and stay ahead of the curve?

Dual Mode is “In”

Dual mode is one of the cool kids; part of the ‘in’ crowd. So says In-Stat in its research report, “Wi-Fi in Mobile Phones: Dual Mode Becomes the In Thing.”

Being driven in large part by the Apple iPhone (as we all know), Wi-Fi handset shipments increased by more than 50% from 2007-2008, and keeps climbing.

In-Stat’s research found the following:
• Wi-Fi/cellular handsets are driving hotspot usage. For example, AT&T recently announced that sixty percent of all AT&T Wi-Fi connections in the third quarter of 2009 were made from smart phones and other integrated devices, up from 49 percent in the second quarter.
• The potential for voice over Wi-Fi is gaining popularity, as cellular/Wi-Fi phones become more pervasive and consumer familiarity with VoIP increases.
• The percent of handsets with embedded Wi-Fi will more than double during the next two years.
• There were 121 models of cellular/Wi-Fi handsets introduced in the first half of 2009, almost as many as were introduced in all of 2008.

Victoria Fodale, In-Stat analyst, explained:

“Wi-Fi’s popularity as a compatible cellular technology is tied to its ability to improve the user experience and also help maintain the quality of the cellular network. A Wi-Fi-enabled cell phone allows for free access to data, and it improves performance.”

I hate to say I told you so, but I told you so here, here and here. Read back through this blog; I’m sure you’ll find plenty more.