Tuesday, February 09, 2010

Offloading in Barcelona

"The major network technology issues to take center stage in Barcelona are fairly evident; we identified these in our annual prediction piece earlier in the year. Absent from this list, however, is a theme that stretches across multiple technologies: offload," writes Peter Jarich, a leading analyst with Current Analysis, in an article published on Connected Planet.

Call it offload, traffic offload, smart offload or intelligent offload - it will surely be a key theme at Mobile World Congress next week. Hopefully, live demonstrations and in-depth, in-person discussions will separate the weak from the relevant and viable solutions.

Consultant Dean Bubley agrees with Peter. On his Disruptive Wireless blog, Dean wrote: One of the major trends I'm seeing at the moment is that of mobile network offload - typically "dumping" traffic onto WiFi or other networks to avoid congestion from mobile broadband. I'm expecting it to be a huge feature of this year's MWC / 3GSM in Barcelona."

Peter highlights Wi-Fi and Femtocells as two key offload technologies. Clearly, Wi-Fi is a successful technology and has seen widespread adoption. Operators just need some additional technologies to better maximize the use of it. Operators interested in femtocell deployments can provide subscribers low-powered 3G base stations to provide ‘five bars’ of cellular coverage and better utilize them.

At MWC, Kineto will be demonstrating its Smart Wi-Fi and Femtocell Solutions that solve the capacity crunch; resolve the 3G indoor coverage challenges; and address the mobile VoIP threat.

Dean writes: "What's not clear to me is which of these techniques is the most effective or important overall."

Dean and I have faced off before, and I'm going to try to convince him, rather show him, which is best.

Visit Kineto's stand at MWC in Barcelona February 15-18: Hall 1, Stand A45.

Wednesday, February 03, 2010

Smart Offload for Smart Phones

Last week, Kineto and T-Mobile presented a free webinar - Smart Offload for Smart Phones - with Lynette Luna of Fierce. The discussion centered around a new challenge for mobile operators. With the deluge of smartphones in the marketplace, subscribers are becoming accustomed, and in fact are demanding, always-on access to web services at the touch of a finger. And they want it all with perfect coverage, high-speed data delivery and no disruptions in service.

Mobile operatos must handle this flood of data usage, while increasing service performance and improving coverage to maintain customer satisfaction, while keeping costs under control. No easy feat. So what should they do?

In the webinar, T-Mobile and Kineto explain the operator challenges and how Wi-Fi can provide the answers. It is a critical tool for managing offload for mobile networks.

Omar Hassan is senior manager, product development with T-Mobile US, and a Wi-Fi Alliance Board Member. He leads T-Mobile's Wi-Fi product development. Some of his key points included:
• There are 246 million data-capable devices in consumer hands today.
• Operators can leverage popular Wi-Fi to meet and exceed consumers needs.
• Wi-Fi will be critical to mobile operators.

The Kineto portion focused on Wi-Fi solutions for mobile operators:
• Basic Wi-Fi does not improve coverage or solve the capacity problem.
• Kineto's Smart Offload Solutions turns existing Wi-Fi access points into seamless extensions of mobile network.
• With Kineto's solution, there's an App for capacity and coverage.
• Read more about Kineto's smart offload solutions.

The Smart Offload for Smart Phones webinar replay is available now.