Tuesday, February 09, 2010

Offloading in Barcelona

"The major network technology issues to take center stage in Barcelona are fairly evident; we identified these in our annual prediction piece earlier in the year. Absent from this list, however, is a theme that stretches across multiple technologies: offload," writes Peter Jarich, a leading analyst with Current Analysis, in an article published on Connected Planet.

Call it offload, traffic offload, smart offload or intelligent offload - it will surely be a key theme at Mobile World Congress next week. Hopefully, live demonstrations and in-depth, in-person discussions will separate the weak from the relevant and viable solutions.

Consultant Dean Bubley agrees with Peter. On his Disruptive Wireless blog, Dean wrote: One of the major trends I'm seeing at the moment is that of mobile network offload - typically "dumping" traffic onto WiFi or other networks to avoid congestion from mobile broadband. I'm expecting it to be a huge feature of this year's MWC / 3GSM in Barcelona."

Peter highlights Wi-Fi and Femtocells as two key offload technologies. Clearly, Wi-Fi is a successful technology and has seen widespread adoption. Operators just need some additional technologies to better maximize the use of it. Operators interested in femtocell deployments can provide subscribers low-powered 3G base stations to provide ‘five bars’ of cellular coverage and better utilize them.

At MWC, Kineto will be demonstrating its Smart Wi-Fi and Femtocell Solutions that solve the capacity crunch; resolve the 3G indoor coverage challenges; and address the mobile VoIP threat.

Dean writes: "What's not clear to me is which of these techniques is the most effective or important overall."

Dean and I have faced off before, and I'm going to try to convince him, rather show him, which is best.

Visit Kineto's stand at MWC in Barcelona February 15-18: Hall 1, Stand A45.

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