Wednesday, February 03, 2010

Smart Offload for Smart Phones

Last week, Kineto and T-Mobile presented a free webinar - Smart Offload for Smart Phones - with Lynette Luna of Fierce. The discussion centered around a new challenge for mobile operators. With the deluge of smartphones in the marketplace, subscribers are becoming accustomed, and in fact are demanding, always-on access to web services at the touch of a finger. And they want it all with perfect coverage, high-speed data delivery and no disruptions in service.

Mobile operatos must handle this flood of data usage, while increasing service performance and improving coverage to maintain customer satisfaction, while keeping costs under control. No easy feat. So what should they do?

In the webinar, T-Mobile and Kineto explain the operator challenges and how Wi-Fi can provide the answers. It is a critical tool for managing offload for mobile networks.

Omar Hassan is senior manager, product development with T-Mobile US, and a Wi-Fi Alliance Board Member. He leads T-Mobile's Wi-Fi product development. Some of his key points included:
• There are 246 million data-capable devices in consumer hands today.
• Operators can leverage popular Wi-Fi to meet and exceed consumers needs.
• Wi-Fi will be critical to mobile operators.

The Kineto portion focused on Wi-Fi solutions for mobile operators:
• Basic Wi-Fi does not improve coverage or solve the capacity problem.
• Kineto's Smart Offload Solutions turns existing Wi-Fi access points into seamless extensions of mobile network.
• With Kineto's solution, there's an App for capacity and coverage.
• Read more about Kineto's smart offload solutions.

The Smart Offload for Smart Phones webinar replay is available now.

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