Tuesday, June 23, 2009

FMC in the UK: Game On!

Today Vodafone announced, during a presentation at the Femtocell World Summit, a new femtocell product for the UK market available July 1. No actual press release yet, but there are several reports from the event.

Details of the offer a bit sketchy, but according to the Register (and other insiders), the Vodafone Access Gateway will cost t £160 as a one-off price. Alternatively there are bundled options with specific phones which run a monthly fee of £15 – £30. There may also be an option for subscribers with high-tariff packages to receive a femtocell for free.

It’s not clear what subscribers get in return. Most obviously, a femto offers excellent indoor coverage. Perhaps users will also get some type of discounted calling when attached to the femtocell.

Of course, Orange has offered it’s Unique service, based on Wi-Fi, in the UK for some time now. While there has never been nation-wide promotion of Unique, it’s estimated the company has sold between 250,000 and 500,000 Unique-enabled devices.

This leaves T-Mobile and O2/Telefonica as the two operators in the UK without some type of Home Zone service bundle. Looks like it’s Game On! for FMC in the UK.

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