Tuesday, April 13, 2010

Informal Surveying

We have an informal survey on the home page of UMAToday.com that we use to capture some information and opinion from our visitors. It's not scientific, nor is it a well-distributed audience, but we do get pretty good responses.

For example, for the past few months, we asked visitors to answer: Do you plan to get a femtocell at home?

After tallying up several hundred votes, nearly 40% (or 39.6% to be exact) answered they never plan to get a femtocell at home, because they use Wi-Fi. Another aha moment for me. That's why we're talking about how to make Wi-Fi smarter and more beneficial to subscribers and operators. As we can see, customers are already using it to solve their coverage problems.

Ironically, another 40% (or 39.7% to be exact) answered they would get a femtocell 'as soon as they're available from my operator.' Is our audience clamoring for femtos? Certainly there's interest. In fact, 13.6% of our respondents told us they have femtocells now, but 8.1% said they'll never get a femtocell, because they don't need it.

It would be fun to dig into the responses in more detail, but these numbers give us an overall glimpse and, quite frankly, the numbers speak for themselves. Ready to vote again? We've got a new survey up today.

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