Three cheers for Canada's Rogers Wireless ... a steady UMA workhorse for years now! Last week, the operator announced it launched Canada's first Wi-Fi voice service for businesses. The goal? To address business' need for reliable and cost-effective connectivity. It's an expansion of Rogers' existing UMA service packages for studentsRogers' UMA for Students, which it launched last summer.
This quote from the press release explains the value Rogers wants to deliver its business customers with the new service plan:
"Our business customers are telling us they need flexible connectivity that just works - no matter where they are. And they want it at a predictable, competitive price," says Gordon Stein, Vice President, Business Segment, Rogers Communications Inc. "With this service, business people can be confident that all of their calls will be clear as they move seamlessly from registered internal Wi-Fi systems to the Rogers 3G network. This combination of flexibility and cost certainty is a powerful advantage for growing businesses."
There's an accompanying video interview with telecom analyst Jon Arnold where he talks about the flexibility of the service and the ease of use. He says: "Wi-Fi calling is a smart and simple way to make your business voice communications dollars work better for you. It's nice to see companies like Rogers thinking like a customer and bringing services like this to market."
There's also a whitepaper (PDF) and a new web page.
If you're in business in Canada, check it out.
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