He pointed out the problems that a lot of Londoners have – even in the middle of town, coverage is spotty. It’s Orange’s Signal Boost (powered by UMA and Kineto’s Smart Wi-Fi Application) actually solves the problem in the end.
“This story, you’ll be glad to know, has a happy ending in the form of UMA. This stands for Unlicensed Mobile Access or as I think of it, Ultimately My Answer. It’s a service which is unique to one network but luckily, it’s Orange. It connects my phone to my wi-fi for calls, so poor GSM signal is irrelevant. But it’s a brilliant trick. Now my phone just, you know rings.”