Friday, May 13, 2011

T-Mobile rolls out free calls over Wi-Fi

Once again, scooped everyone else with the news that T-Mobile is announcing FREE calls over Wi-Fi starting May 13th. Per the internal memo in the article, it seems like there’s no doubt. A few calls today to local shops in Silicon Valley confirms it.

What does this mean? Free means free. For subscribers with Wi-Fi Calling capable phones that are powered by Kineto’s Smart Wi-Fi Application, calls over Wi-Fi will now NOT count against the plan bucket. Previously, calls over Wi-Fi were charged like calls over cellular.

Since initially launching last November, T-Mobile has focused its Wi-Fi Calling service on reducing churn by improving coverage and customer satisfaction.

By expanding Wi-Fi Calling to free calling plus better coverage, T-Mobile is able to drive offload by providing positive incentives for people to turn on Wi-Fi at home and in the office – the two locations which account for 50-66% of mobile data usage.

T-Mobile’s Wi-Fi Calling service gives subscribers what they want: better service at a lower cost.

For mobile service providers looking to encourage Wi-Fi offload, Smart Wi-Fi delivers powerful incentives that change consumer behavior.

I think there are some big implications about telephony, the future of voice, even femtocells, in this service offer. And certainly, T-Mobile continues to lead the pack in customer service. See what subscribers are saying at

What do you think about this announcement? Let me know in the comments.


Anonymous said...

I think it's a shame that they don't offer this to their subscribers with the Nexus S.

Kineto Wireless said...

Best we can tell you is to let T-Mo know how you feel. But they are adding phones at a good pace.