What does this mean? Free means free. For subscribers with Wi-Fi Calling capable phones that are powered by Kineto’s Smart Wi-Fi Application, calls over Wi-Fi will now NOT count against the plan bucket. Previously, calls over Wi-Fi were charged like calls over cellular.
Since initially launching last November, T-Mobile has focused its Wi-Fi Calling service on reducing churn by improving coverage and customer satisfaction.
By expanding Wi-Fi Calling to free calling plus better coverage, T-Mobile is able to drive offload by providing positive incentives for people to turn on Wi-Fi at home and in the office – the two locations which account for 50-66% of mobile data usage.
T-Mobile’s Wi-Fi Calling service gives subscribers what they want: better service at a lower cost.
For mobile service providers looking to encourage Wi-Fi offload, Smart Wi-Fi delivers powerful incentives that change consumer behavior.
I think there are some big implications about telephony, the future of voice, even femtocells, in this service offer. And certainly, T-Mobile continues to lead the pack in customer service. See what subscribers are saying at WiFiCalling.net/twitter.
What do you think about this announcement? Let me know in the comments.
2 comments:
I think it's a shame that they don't offer this to their subscribers with the Nexus S.
Best we can tell you is to let T-Mo know how you feel. But they are adding phones at a good pace.
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