Wednesday, September 14, 2011

Smart Wi-Fi drives data offload

Based on data recently released by Validas, which analyzes the mobile-phone bills of consumers, T-Mobile looks to be the only US mobile operator able to control its data surges from increased smartphone usage.

An article in Fierce Wireless reported Validas' research compiled between June 2010 and July 2011. It showed Verizon with the highest percentage of increase in data usage with AT&T second and Sprint in third place. Yet T-Mobile had a slight decrease.

Is T-Mobile able to increase data offload because of Smart Wi-Fi? It is the only operator of the four with an active and successful Wi-Fi data offload service -- Wi-Fi Calling, based on Kineto's Smart Wi-Fi technology.  Smart Wi-Fi gives T-Mobile subscribers a reason to connect their smartphones to Wi-Fi – and thus offload the cellular network.  So it would follow that its offload is very positively impacted and that is what sets it apart from its competitors.

With data surges developing into a major issue for mobile operators, competitive solutions abound. Could T-Mobile have found the one that truly has an impact? Let me know what you think in the comments.

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