Friday, December 16, 2011

Nielsen - Telling the US smartphone story

I’m always on the look-out for a good resource which highlights what’s really happening in the mobile market. Recently I’ve been turning to quarterly reports published by consumer preferences company Nielsen.

The most recent Nielsen Q3 2011 Mobile Survey report is packed with interesting tidbits on the US smartphone market.

I particularly like their chart on smartphone ownership by OS by manufacturer:

In another post on another blog, I commented how the word “voice” didn’t appear in the report until page 24… a testament to how we use our smartphones today – as mobile internet tools, messaging machines, game-stations, and apparently last as an actual phone.

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