Wednesday, February 22, 2012

Over-the-Top VoIP Application for Mobile Operators

At Kineto, our goal has always been to give the mobile operator more tools and capabilities for their core services. That was the imperative behind our new Smart VoIP, announced today.

Smart VoIP is the first VoIP application specifically developed to enable mobile operators to leverage their existing network infrastructure to offer a competitive over-the-top (OTT) voice service.

It is intended to be like a downloadable VoIP service, but is tied to the operator’s own baseline voice service. Instead of it being completely independent of the mobile voice, our app integrates with the cellular voice service.

The app supports a range of standard mobile telephony capabilities and is designed to run on major mobile operating systems, including iPhone®, Android® and Windows Mobile®. It can be branded by mobile operators and downloaded to subscribers through standard application stores. Now, a user can dial a number and choose to complete the call over cellular or via the OTT VoIP app (over Wi-Fi or 3G/LTE).

It's a fact that mobile users (so that means pretty much everyone) are using VoIP apps on their smartphones. This results in mobile operators losing minutes.

Rather than missing out on the revenue completely, some service providers see value in developing their own OTT VoIP app that can get these savvy users back on their network. AT&T recently launched "Call International," and O2 in the UK announced they were going to trial a service from their VoIP group Jajah.
The demand is there.

Smart VoIP is one more tool we think operators need to compete.

Read the Smart VoIP press release.
Read the Smart VoIP application web page.  
Read the coverage in PC World.

What do you think?

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