UMA expands to HDTV

Building on their 3G announcement from September, Orange has added a new HDTV service to their Unik lineup.

The service is designed to take advantage of the high-speed, low latency access available with Wi-Fi via Unik.

According to Roaul Roverato, executive vice president in charge of the new growth businesses division of Orange:

“Our proximity to the customer and our understanding of their expectations means we are able to react more quickly to their changing needs. For example in France, 40% of mobile TV usage is enjoyed at home* and this trend is growing, with over 58% of customers accessing video on demand (VoD) services and 32% watching live TV when at home** . By providing better handsets with bigger screens, seamless network access and exciting, high-quality content, Orange is shaping the future of mobile TV.”

I think it’s amazing they find 40% of mobile TV usage is at home, where people already have Wi-Fi coverage. Highlighting once again that Wi-Fi is a perfect offload opportunity.