In a recent survey of mobile phone users conducted in the US by comScore, the most popular reason to switch mobile service provider was to improve coverage, followed by switching to get lower prices.
UMA addresses both these issues, no wonder it’s become so popular.
Interesting, the press release about the survey pointed out that there was one exception, T-Mobile subscribers.
The majority of subscribers switching to T-Mobile did so for lower prices.
No wonder T-Mobile US is so interested in UMA, lower prices mean a tighter profit squeeze between revenues and operating expenses. By growing minutes of use in the home/office over the public internet (through UMA), they can lower opex and make these new, discounted calling packages more profitable.
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