There's a good article in Forbes about John Cassidy, CEO of regional fixed/mobile/broadband provider Cincinnati Bell. The article calls Mr. Cassidy "the most honest man in telecom."It also refers to Cincinnati Bell's dual-mode handset (DMH) service called "Home Run".
In talking about the service, the author makes an interesting comment:
"Wi-Fi will nick Cassidy's traditional businesses, but the technology is too logical to ignore."
I agree that "Wi-Fi is too logical to ignore", and wish more operators considered it the same way. However, Wi-Fi doesn't actually "...nick [Cincinnati Bell's] traditional business..."
An investor pitch from Orange dated December, 2007 (slide 20) highlights how Orange has seentheir dual-mode service actually increase the lifetime value of subscribers who take the service. Rather than 'nicking' the business, Wi-Fi is actually increasing the value of a subscriber to the operator.
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