Monday, June 21, 2010

Affordable Androids Abound

Android devices are showing distinct signs of picking up speed, as evidenced by Orange's recent announcement it will launch a low-cost LG Android smartphone in Europe later this year.

Orange also reveals its new 'affordable smartphone strategy,' which includes Huawei, ZTE and Gigabyte devices, among others. Lowering smartphone costs will make services more accessible to a larger group of subscribers. So it appears it will be a win-win for Orange - top-notch phones on a strong operating system pulling in more subscribers.

Patrick Remy, Orange's vice president of devices, said: "At the beginning of 2010, 15% of Orange portfolio was smartphones. This will rise to 30% by the end of the year, and will be 50% by 2013."

That seems right in line with the smartphone growth analysts are predicting and other operators are reporting globally.

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