Wednesday, September 15, 2010

Guest Blogger: Jeff Brown, Kineto Wireless

Wi-Fi for Mobile TV

If there was one thing (aside from the great competition) that those of us in the mobile industry took away from the World Cup earlier this year, it was that consumers want their mobile TV. Unfortunately for operators, this is yet another burden on their already overworked networks. I can only imagine what's going on this week with the US Open final delayed until Monday.

Once again, it is so clear to me that Wi-Fi, more specifically, Smart Wi-Fi, is the ideal solution.

Ericsson reported in March 2010 that data traffic had overtaken voice traffic for the first time in the mobile industry's 25-year history. In June 2010, UK operators O2, Orange and Vodafone teamed up to test a TV broadcast service which would enable consumers to view television channels on their handsets. IMB, the selected broadcast medium, requires costly transmitters that must be added to base stations. Moreover, new handsets need to be developed that have integrated IMB chips. This is a costly and complex undertaking.

There is a better solution. With Smart Wi-Fi, all mobile services are securely delivered to the smartphone over the Wi-Fi connection. Operators achieve complete network offload, as all voice, data and internet traffic, and not just internet/web services, can be routed over wi-fi.

Read the article I wrote recently published in Mobile Marketing Magazine for more on this topic.

Can you blame people for not wanting to miss a minute of those compelling games? With Smart Wi-Fi, operators can give the people what they want, for a fraction of the price.

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