Thursday, September 02, 2010

In US, 62% of Internet connected homes have Wi-Fi

A while back there was an EU study which showed that 50% of internet connected homes in the EU had Wi-Fi. I found that number very impressive.

Here's a newer study which shows Wi-Fi in a 'staggering' 62% of US internet connected homes (page 9).

For those interested in the US market, this is an informative report. It was sponsored by Arbitron, a company which tracks radio usage. Therefore there is quite a bit on how consumers listen to traditional radio along with internet radio. But it also looks at overall trends in the population with respect to social media and traditional mass communications mediums. Check out the bit about FM radios in cell phones.

However, one thing is clear, in developed markets (the US, EU,…), Wi-Fi is the preferred method for service delivery within the home.

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