Showing posts with label HotSpot Home. Show all posts
Showing posts with label HotSpot Home. Show all posts

Wednesday, April 09, 2008

Is 3x Enough?

There is still some misunderstanding on the benefits of dual-mode handsets and home zone services. Operators are struggling to find services which offer some type of benefit, either increasing ARPU or reducing churn. I’m not sure what the market expects, but I think a service that reduces churn by 3x is not bad.

According to a slide deck used in France Telecom’s Investor Days (December, 2007):

“Homes equipped with UNIK churn 3 times less on their mobile contract than others” [slide 20, file: 5-France.pdf]

Is there any other service that reduces churn by 3x? Note this claim is from the actual operator who is realizing the benefit. It is unfiltered, unbiased, and objective information.

Maybe just keeping subscribers on your network isn’t enough...

How about a service that causes new subscribers to churn to your network? In today’s hyper-competitive market, subscriber numbers are a zero sum game, for you to win, someone needs to be losing.

T-Mobile recently announced that nearly 50% of the users taking their HotSpot @Home service are new to the operator.

Frankly that’s a staggering statistic. People are churning to T-Mobile to get a dual-mode handset service. To put it into perspective, an early article on AT&T about the iPhone said that “roughly 40% of iPhone subscribers were new AT&T customers.”

So DMH out-churns the iPhone!?!?! Crazy.

I know iPhone and HotSpot@Home are different, but both are bringing new subscribers to the operator’s network. I haven’t seen churn numbers on the iPhone, presumably because the users are still locked into their 2 year contracts, but 3x reduction on DMH services isn’t bad.

I guess the point of this post is: If you don’t have a UMA-based dual-mode handset service to sell, maybe the iPhone is the next best thing?

Tuesday, July 17, 2007

Comments on HotSpot@Home

From the SciFi Tech blog comes a compilation of comments on T-Mobile’s service. Should we be worried that UMA is covered as a topic in a “Science Fiction” blog? It’s clear that cellular/Wi-Fi is not sci-fi any more.

I wanted to offer up some comments on the reviews:


"Unfortunately, the service needs some ironing out. Say I walk into a Starbucks. If the cellular signal remains strong, it can take up to three minutes for my phone to switch to Wi-Fi and stop consuming my calling plan minutes. That's because, in an effort to save battery power, the phone sniffs around for Wi-Fi connections only every once in a while… I also dislike the available handsets." , BusinessWeek

As Olga freely points out, there is a trade-off: save battery life, or save a minute of a phone call. Apparently when T-Mobile decided to save on battery, the result is a service that needs ‘ironing out’. Another reviewer called the battery performance on the t409 "absolutely stellar". Oddly enough, over the past years, the primary complaint about GSM/Wi-Fi devices is battery life.

PS - Billing doesn't change when you walk into (or out of) a hotspot. The call is billed at the start rate (cellular or Wi-Fi), regardless of where it finishes.


"Calls over the Wi-Fi network sounded exactly the same as GSM calls. True to their word, we [sic] didn't notice that our phone had switched from one to the other, except in one rare circumstance…. It isn't hard to find cell-phone users who have problems with reception, even in their own homes. With HotSpot@Home, not only is reception no longer a significant issue at home, with Wi-Fi networks at work and wherever users frequent, the service offers customers more control." , infoSync World

"Call quality was nothing extraordinary…. Overall, we're very pleased with the service. The GSM/Wi-Fi transition could be a lot smoother, and we wish that we could actually use the Wi-Fi to surf the Web (Web surfing is unfortunately stuck to EDGE speeds — a bummer)." , CNet

There is a common misconception here. When on Wi-Fi/UMA, using packet services, all the traffic goes through the EDGE/GRPS engine on the phone and in the network. So for now it looks like all packet data traffic goes through EDGE. It doesn’t, and with faster phones it will become clear this is a broadband experience.


"One benefit, which I didn't expect, was that calls made over Wi-Fi actually sounded clearer than those made using the cellular network…. The hype over the iPhone certainly drowned out T-Mobile's launch of HotSpot@Home, which was too bad. T-Mobile's new service is a revolutionary in its scope. , MSNBC.com

Calls sound clearer because they get onto the wired network faster, meaning less packet loss. I also believe is it “revolutionary in it’s scope.”


"[The two phones] sound terrific; over Wi-Fi, in fact, they produce the best-sounding cell-phone calls you've ever made. But the screens are small and coarse, and the features limited…. T-Mobile has found a way to embrace and exploit [Wi-Fi] to everyone's benefit. The result is a smartly implemented, technologically polished, incredibly inexpensive way to make over your phone lifestyle. , The New York Times
"...the best-sounding cell-phone calls you've ever made." Now that's a quote!


"My tests with this wireless network and its companion mobile phone were so underwhelming — when it worked — that I'd suggest anyone with even the tiniest bit of tech savvy wait for something better." , The Chicago Tribune

"The switch from Wi-Fi mode to cell-phone mode mid call is so smooth, it's shocking that this technology really works. If my cell-phone coverage at home was terrible, I'd say sign me up! The limited selection of phones is a major drawback. I can't imagine going back to a boring phone like the Samsung I tested." , The Orange County Register

I’m not sure how Eric at the Trib and Tamara at the OC could have such different experiences. Perhaps Eric was under-whelmed for the same reason Tamara was 'shocked'. It just works. Frankly, I can see how both sides of the coin apply. The key (and frankly boring) advantage of HotSpot@Home is that nothing dramatic happens. Seamless mobility means calls just switches networks, it’s boring. That's UMA, it's boring because it works.

"The big beneficiaries of this service will be International travelers. You can carry the phone with you, say to Rome. The phone will connect to a Wi-Fi network, and allow you to call home as if you were calling locally. The bad news is that if you have to call someone in Rome, then it becomes an international call." , GigaOm

Here’s another ‘it’s so good it’s bad’ comment. Yes, when you’re in Rome with a US phone and you need to call someone in Rome, it’s an international call. But that’s how your mobile phone works today. So that’s the ‘bad news’. Of course the good news is anyone you call in the US is still a local call, and when someone calls you from the US you pay US local rates. I think it makes things better.


"The promise of WiFi phones are great — bypass the slow cell-phone networks when you are near a Wi-Fi hotspot. But the realities of wireless computer networking — with closed networks, firewalls, and other incompatibilities — make them hard enough to log onto with a laptop, never mind a phone." , Business 2.0

From this review, I’m not sure if Eric got a phone to trial. The service is called HotSpot “@Home”. It’s not for attaching to any and all random Wi-Fi access points in the world. It’s for your home network. From the reviews above, apparently it is pretty easy to log in with a phone, let alone a laptop.


"I've been using T-Mobile's HotSpot@Home from Poland this week and I can honestly say that the service is a lifesaver if you're a frequent pond-hopper." , CrunchGear

Excellent news. T-Mobile did a great job keeping the service simple, unlimited calls over any Wi-Fi from anywhere in the world for just $10/month. No wonder the comments are good.

Thursday, June 28, 2007

I want my UMA!!!

But frankly, I couldn’t get it. They had sold out!

I went to my local T-Mobile store at noon on Wednesday. It was festive with balloons and all. You can see me with Jessica the helpful sales associate.

Jessica walked us to the HotSpot@Home display and showed us the phones and Wi-Fi routers.

We talked about the advantages and benefits. One thing T-Mobile certainly did right was to make this a feature which can be added to any other service plan.

There is no new ‘HotSpot@Home’ service plan. You can add @Home to any regular T-Mobile plan. Already have a "MyFaves" plan? Just add HotSpot@Home and get unlimited calling for $10/month. That's a great deal.


One other feature of @Home is improved coverage indoors. Buy a UMA-enabled HotSpot@Home phone to go with your existing calling plan and the Wi-Fi in your house improves coverage. You don't need the $10 package for this, just a dual-mode phone.

It’s such a great deal that our local store had already sold out their inventory of phones in just 2 hours!

Good luck trying to beat that, iPhone! (actually, it’s impossible. Apple probably made 5 million iPhones, and just selling that many in 2 hours is physically impossible...)

Anyhow, the word is out. I want my UMA! But apparently I’ll have to wait until a new shipment of phones comes in on Friday. That’s definitely a good sign.

Wednesday, June 27, 2007

T-Mobile Launches!

And the stories are flooding in...

- T-Mobile’s press release

- Samsung’s t409 handset press release

- A great article from Business week

- Solid coverage from the Associated Press

- A good piece from Network World

And PhoneScoop video coverage, but why does the Nokia phone indicate EDGE for data services? Don't believe it, it's using Wi-Fi!

So, are you going to a T-Mobile store and getting your HotSpot@Home service today?

Thursday, June 21, 2007

T-Mobile countdown... June 27

Or at least that’s what they say on Engadget. It looks like T-Mobile is gearing up for some big promotions around the launch of the HotSpot@Home service.

It appears that TV commercials will begin running on the 27th featuring “Jimmy”, an average guy in a bathrobe, presumable highlighting how T-Mobile’s new service gives Jimmy a hotspot in his home.

Then there is the contest. On Tue Jul 3, the first 100 people to show up in bathrobes at 11 select stores around the country will get free @Home equipment at service for a full year. The stores are listed on the Engadget site.

That’s not all, go to the on-line store to pick up your @Home promotional items.

They are gearing up...

Wednesday, June 20, 2007

Blackberry's Pearl 2


From a post on PDAStreet, we get more rumoring about the new Blackberry Pearl 2:

· 3.2 megapixel camera
· Flash improvement and 6x digital zoom
· 3.5 mm Headset Jack
· External microSD slot
· SureType device
· New keypad technology
· 240×260 LCD display
· Wi-Fi capable
· 64MB of memory
· Streaming media support
· 4.5 hours of talk time/15 days of standby
· Stereo Bluetooth
· Windows Media DRM & MTP
· New metallic colors
· Top and rear loudspeaker port
· Voice Notes enhancements
· A new battery door latch
· Improved Front Receiver Porting
· Improved Lanyard design
· Improved Mic with wind protection
· Motion Lock
· Improved SIM card holder
· High speed USB
· Improved mechanical design, and build quality

That's a quite a list. Now all we have to do is wait and see what the next round of Pearl 2 rumors will bring us. With the mention of Wi-Fi on this BlackBerry, I'm thinking the Pearl 2 - like the original - could make its way to T-Mobile first; as part of the carrier's upcoming HotSpot @Home Web site, which is supposed to go nationwide sometime this summer.

Since T-Mobile HotSpot @Home is based on Unlicensed Mobile Access (UMA) technology, it can seamlessly switch calls between a Wi-Fi and cellular connection, depending on which is available and most cost effective at a particular moment. So a user can be on a cellular-call, using the minutes from their mobile plan, but when they walk into their home or in range of a T-Mobile hotspot, the call is automatically moved over to Wi-Fi without interruption, saving those minutes and possibly improving reception.

Sounds perfect for a Wi-Fi-enabled BlackBerry, doesn't it?


This does sound perfect, we couldn't agree more!

Wednesday, June 13, 2007

Well, not actually 'dead'...

Interesting commentary from Philip Berne’s blog...the other day he posted a piece called “How to kill the iPhone”.

Now I don’t think anyone really wants the iPhone ‘dead’.

I’ve actually had several conversations with people who believe that live or die, the iPhone has already been successful in shaking up the status quo and gotten people to “think different” about phones.

But Philip’s post is interesting because it explores other ways to “think different” in the mobile community, ideas that could take some of the wind out of Apple’s sails.

While he throws out some great suggestions (Playstation phone, Vista phone, a ‘real’ N95), the one that is of the most interest here is the reference to T-Mobile’s HotSpot@Home service:

If you can't cut the price of the phone, cut the price of the service. UMA lets your cell phone hop from your carrier's network to your home or office's Wi-Fi, without cutting you off. Presumably, calls made on Wi-Fi will cost you less than those transmitted through your carrier's towers. T-Mobile has been sporadically vocal about this service, called T-Mobile @Home, and has been beta testing in the U.S., but has yet to announce an official rollout. Besides the iPhone's actual hardware cost, customers could be looking at mandatory, 2-year contracts with plans that will run $70 a month or more. A $100 cell phone plan for iPhone early adopters isn't inconceivable. Were T-Mobile to step in with a reasonably priced hardware setup and an even better monthly rate, perhaps lower than $30/month, including myFaves but not counting minutes used on Wi-Fi networks, they would be able to compete with the iPhone in a way no carrier has mentioned, at the mailbox instead of the storefront.

The service is coming. Be sure to register for it at their site: www.theonlyphoneyouneed.com

I was chatting with a rep at my local store who confirmed the service is very close, new handsets from Nokia and Samsung are on the way, and that they are quite excited about it. Start lining up at your local T-Mobile stores today!

Thursday, May 03, 2007

T-Mobile gets closer

As reported in today's Wall Street Journal, T-Mobile is planning a nationwide (US) launch of their HotSpot@Home service, perhaps as early as June (but probably July...)

Be sure to register yourself for the service at TheOnlyPhoneYouNeed.com

Of course, T-Mobile did not comment on the article, but a clear picture of the service is certainly emerging. One interesting tidbit was T-Mobile considering a fixed-line VoIP service offer to complement its mobile offer. I believe this is the first time the concept has been discussed in relation to T-Mobile.

This is another application for which UMA can add value to the mobile operator.

Given yesterday's announcement that AT&T is planning to bundle its VoIP service CallVantage with mobile (Cingular) service nationwide, it begins to look like there are some new challenges for embattled Vonage:

Vonage threatened as AT&T bundles VoIP with cell in two test markets by ZDNet's Russell Shaw -- AT&T is starting to bundle its CallVantage VoIP service with its cellphone service. The imminent three-month trial will be offered in two markets: a total of 14 AT&T Wireless stores in Portland, Ore. (my home town) as well as in Central New Jersey. Legacy or new AT&T (nee Cingular) subscribers in those markets will be [...]