Okay, their goal probably wasn't specifically to 'boost coverage', but this week, Tesco, the UK ’s largest retailer, announced it began trialing free Wi-Fi throughout its stores.
I’m sure Tesco can use Wi-Fi for many internal inventory and store management requirements. Plus I suspect they want to try location-based things to put ads on people’s smartphones as they walk the isles.
But for Orange UK subscribers with Signal Boost, Tesco just made sure everyone gets great in-building coverage when they are doing their shopping.
You don’t need a femtocell for that.