Video Interview: Jeff Brown Comments on AT&T's Move to Tiered Data Pricing

Kineto Wireless CEO Jeff Brown took a few minutes to comment about AT&T's announcement yesterday that the company has created a new tiered data-pricing structure for subscribers. The move is making waves in the industry.

Jeff talks about the changing role of Wi-Fi to mobile operators, evidenced by this and last week's announcement that AT&T is launching a free public Wi-Fi trial in Times Square, New York.

He touches on how Smart Wi-Fi could be the next step for operators to maximize the use of Wi-Fi for network offload.

Jeff says he thinks we'll see more and more operators moving to Wi-Fi to give users a really good experience, whether they're on the 3G network or the Wi-Fi network, which should be transparent to the user.

Operators Rushing to Wi-Fi

Light Reading Mobile reporter Michelle Doneghan reported last week that Deutsche Telekom is the latest operator to announce it is using Wi-Fi to offload its 3G networks.

Olivier Baujard, DT's CTO, keynoted the Open Mobile Summit in London last week and told the reporter, "the operator would like to offload 20 percent of its cellular data traffic in an outdoor environment onto WiFi hotspots, and that it is now offloading just "a few percents" of its traffic."

The article also references a Heavy Reading report published recently and authored by Gabriel Brown, "WiFi Offload for Mobile Operators," that talks about the many active Wi-Fi engagements mobile operators have undertaken as they've moved "from a position of hostile objection to passive acceptance, and now active engagement."

The next logical step will be for them to realize there are ways to get more from their Wi-Fi services and make the customer experience smarter and better. This will result in improved indoor coverage and battery performance, easier access to Internet and data services, churn reduction, competitive VoIP response where operators are still keeping subscriber minutes on Wi-Fi, and even greater increases in network capacity.

As someone who has been evangelizing Wi-Fi for years now, I say woo hoo! I thrill to the sound of mobile operators embracing the benefits of Wi-Fi. Now, let's see the leaders take it to the next logical level.

Video Interview: Smart Wi-Fi Saves Company Money

We've been seeking out enterprises that use Smart Wi-Fi services, such as T-Mobile's Wi-Fi Calling. Here, Steve Robey, Kineto's IT Manager, talks about his experiences with Wi-Fi Calling and how it benefits the company with notable cost savings. (Lots of Steves here.)

Guest Blogger: Jeff Brown, Kineto Wireless

Today, I'm pleased to introduce a new guest blogger, Jeff Brown, CEO of Kineto Wireless, the key innovator and leading supplier of solutions that enable delivery of mobile services over broadband.

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Smarter Wi-Fi for Smart Phones

I just concluded a whirlwind tour down-under. It was my first time visiting Australia and New Zealand, and both countries certainly were beautiful. And, mobile services and smartphones are exploding in popularity there, just like in the US, Europe and Asia.

It turns out there is quite a bit of overlap in the work day between Kineto's home office in California and Sydney, so much so that I found myself making and receiving numerous calls throughout the day. Like many international travelers, I rely on email from my smartphone. However, history has taught me that roaming, particularly for data, can be very costly.

I found myself relying heavily on Wi-Fi to stay connected. Fortunately, office buildings, hotels and airports and even ferry terminals all had Wi-Fi coverage.

Yet the best tool I had was Kineto's own Smart Wi-Fi application for Android devices. The application, that I'm testing, works on my Android smartphone in conjunction with my mobile operator's services in the US to provide me a virtual connection over Wi-Fi anywhere in the world.

When my phone was on Wi-Fi and the Smart Wi-Fi application was attached, I had a virtual local connection in the US. No international roaming bills; I paid standard rates for all the calls I made to the US. That saved me a bundle.

For international traveling, I found the benefits really add up quickly.

Now that I'm back in the US, as always I'm still using Wi-Fi for better indoor coverage, faster data access and more reliable 3G services.

T-Mobile offers this as a service -- Wi-Fi Calling. It's based on UMA/GAN technology and is available on a range of BlackBerries today. There's no additional cost for Wi-Fi Calling, and many corporate customers have used it to significantly reduce their phone bills.

The service is also available from other operators in other countries, like Rogers in Canada, as well as Orange in the UK and France, to name a few.

I strongly recommend T-Mobile's Wi-Fi Calling service, especially for anyone traveling internationally. We use it extensively and it has saved us huge amounts on roaming costs for both data and voice.

Stand up and be counted!

The time has come for those of you who can't live without UMA/GAN to stand up and be counted.

Google tracks user interest in features/capabilities on Android. Item number 6242 is "UMA enabled Android OS". Click on this link to get to this screen:

Now do two things:

First, make sure to 'Star' the feature. This is simply clicking on the grey star in the top left to make it yellow.

Second, take a moment to add your comment and write up how much you love UMA. Tell Google that UMA/GAN support should be native in the OS.

Companies like Kineto are already working with individual handset manufacturers to add UMA/GAN support into their individual platforms, but native support in Android would dramatically increase the availability of handsets supporting Smarter Wi-Fi.

Smartphone handsets surge

Gartner released some figures on the mobile phone market, and smartphones in general. The information was covered in this article in Total Telecoms.

Last year we picked up a report by RBS projecting a full 50% of all handsets sold in the world in 2014 would be smartphones. They projected something like 1.6b units, and 800m are predicted to be smartphones.

Along comes this report to show that the world is well on it's way. While Gartner is projecting the global handset market to grow 11-13% in 2010, they are reporting 49% year over year actual growth for smartphones. With 54.3m smartphones shipped in the first quarter of 2010, it's easy to project 325m units in 2010, easily extrapolated to 800m units in 2014.

However, consider the implications of 800m smartphones shipped in 2014. Today networks are groaning under the impact of a tiny fraction of that many smartphones. And one trend which I haven't seen reported, but seems to be true in my focus group of one, is that the longer people have smartphones, the more data they use.

I think consumers become confortable with email, then venture into different elements of the smartphone experience, moving pictures, recording videos, hitting Facebook, watching YouTube videos and streaming Pandora. These last two are particular new favorites of mine.

I don't listen to the radio in the car anymore, I just start Pandora and let my smartphone deliver internet radio to my car. And YouTube has become a very easy way to kill time when I'm waiting... for the kids at soccer practice or at the airport or whereever.

The need for Smart Wi-Fi is growing as fast as the shipment of smartphones.

Guest Blogger Shannon Lucas of T-Mobile on Differences Between MVS & Wi-Fi Calling

Recently, I've received a lot of questions from customers about the difference between RIM's new MVS 5.0 with Wi-Fi Calling (based on SIP) and T-Mobile's Wi-Fi Calling (based on UMA/GAN). There are some pretty important differentiators between these two services.

I see them as complementary solutions that address different user profiles. Customers who are mostly campus-based can take advantage of MVS with SIP while they are in the office or connected to their enterprise network through a VPN.

T-Mobile's Wi-Fi Calling allows customers to extend their PBX extension to their mobile phone over Wi-Fi and provides seamless mid-call transitions between the cellular and Wi-Fi networks. The T-Mobile solution also allows you to use MVS over Wi-Fi in public locations without having to have that VPN back to the corporate network.

T-Mobile launched Wi-Fi Calling four years ago, and the technology has had a lot of time to mature in the market place. It can also be used without MVS to provide coverage and the ability to make calls for free while on Wi-Fi. It's also simple to set up and use.

Both solutions offer benefits to enterprise users, but T-Mobile's Wi-Fi Calling provides a level of freedom and free calling for enterprise customers even when not connected to the VPN.

Responding to VoIP

In my mailbox this week are several emails from Ovum touting their new report "Mobile Operator Response to VOIP: the six steps". We don't have an Ovum account, so I don't know what the six steps are, but there are several steps operators can take, using their existing infrastructure and a Smart Wi-Fi solution based on 3GPP GAN, to address mobile VoIP.

1. Turn Mobile Voice into Mobile VoIP. Mobile operators have a huge technical, market and competitive advantage with their existing circuit voice service. The 3GPP GAN specification enables operators to turn Mobile Voice into Mobile VoIP. The existing voice service is transformed into a new, cutting edge VoIP service... and the best part is that it doesn't require a massive new infrastructure upgrade. With Smart Wi-Fi, mobile voice becomes a Mobile VoIP icon/application which can be distributed far beyond the confines of the mobile phone.

2. Compete where the competition is. Most mobile VoIP occurs over Wi-Fi. Subscribers have access to Wi-Fi in the home and at the office. With Smart Wi-Fi, the mobile operator can create a low cost calling service that's available only when the mobile phone is attached to Wi-Fi. The advantage? Mobile operators don't have to drop prices when the user is in their car or traveling, only in the same places where there is actual mVoIP competition, when there is Wi-Fi available.

3. Bundle your mobile VoIP service with USB dongles. USB dongles have been a tremendous success for mobile operators. The mobile operator now has a platform on the subscriber's 'other' device, their laptop. And yet operators haven't chosen to embed a mobile VoIP client into the USB dongle. With Smart Wi-Fi, a mobile VoIP client using the existing mobile voice network can easily be embedded with the USB dongle. This is certainly better than giving subscribers high-speed mobile data service, and then leaving a gaping hole for voice that requires a quick download from Skype.

4. Embed mobile VoIP onto the iPad. While launched here in the US, the iPad 3G is about to take off in Europe. Guess what's missing? Any type of voice service, operator-based or otherwise. With Smart Wi-Fi, operators could easily have their own mVoIP app pre-loaded onto the iPad. Sure, users may still choose to download Skype, but at least they have the option to use the operator's service.

5. Extend mobile VoIP to non-cellular devices. Once the stodgie old 'mobile voice' service has been transformed into a shiny new Mobile VoIP service with Smart Wi-Fi, it can be used on non-mobile devices. It can be downloaded to laptops, desktops, iPads without 3G, the list goes on and on.

6. Address the ILD disparity. This is the most controversial decision to make. Kineto Wireless conducted a survey several months ago and found that the primary use for a third party mobile VoIP application is to place (outbound) international long-distance (IDL) calls. I have a colleague who only turns on Wi-Fi on his iPhone to place Skype calls to relatives around the world. As long as there is a tremendous arbitrage opportunity, subscribers will jump through the hoops to use alternative mVoIP services. This is immensely profitable for operators, so there is no hurry to collapse the market.

But I think everyone sees the same evolution which transpired in the fixed network coming to the mobile network. Today calls to fixed lines in most developed markets are about $0.02/minute. As mobile termination rates continue to decline, mobile ILD will continue to decline as well.

It's clear to me that there are two major trends occuring in the mobile voice market. One is that the revenue per minute is declining, and will continue to decline for some time.

The second trend, which I think is coming faster than people realize, is that the total number of minutes served will begin to decline. There is a new generation of subscribers who talk less. They view the mobile phone as a text, email, IM, Facebook tool. Making a voice call is distinctly secondary. We can see it in the network trends (Ericsson: data overtake voice traffic), in Smartphone UIs (Blur, Sense, ...), in the service plans (Vodafone: £15/month gets 300 min voice, unlimited texts).

The implications are profound for mobile operators. Less revenue per minutes, less minutes overall, sounds a lot like the fixed line voice world.

To conclude, mobile operators have tremendous influence in the market, they have spent billions to create brand awareness, and now with Smart Wi-Fi, they can leverage their most valuable service, voice, beyond a mobile phone.

Rumor Mill: T-Mobile getting UMA on Android?

Two articles showed up yesterday, one on the Android Guys blog, and covered again on Electronista. The comments to the Android Guys post were pretty funny. There are still a lot of people who love their UMA. I don't think T-Mobile helped the situation by changing names of different products because it does get pretty confusing.

"Wi-Fi Calling" is the name of the original UMA service. The original name from T-Mobile was HotSpot@Home, but that got changed to Wi-Fi Calling.

Then they launched their fixed line VoIP product called "@Home". But HotSpot@Home and @Home are not the same things.

As for the $10/month all you can call plan, I'm not 100% sure, but I think they dropped new sales of that. When T-Mobile dropped prices aggressively on unlimited plans in early 2009, it was difficult to charge extra for unlimited Wi-Fi Calling.

We have been saying for a while that T-Mobile should just make calls over Wi-Fi free, like nights and weekends. No fee, just free!

This is something available to enterprise customers today.

Wi-Fi Turns 25... and I feel old

Last week there was a great article by Peggy Albright covering 25 years of Wi-Fi. I guess 25 years ago, the FCC made a decision to open up three spectrum bands, 900 mHz, 2.4 gHz, and 5.8 gHz with little oversite other than to suggest that devices 'play nice with others'. These three sandboxes were opened up for entrepreneurs to create the future.

Wi-Fi, Cordless phones, Bluetooth and certainly many other products/technologies have flourished in the unlicensed playspace. Entire industries have formed based on the availability of the spectrum, and organizations have developed specifically to sheppard the tenant of 'playing nice with others' into an impressive range of innovations and specifications that have resulted in products that actually work together.

I could wax on about the wonders of Wi-Fi or the importance of local wireless networks, but it dawns on me that perhaps the most important lesson to take away from this is that, given the right set of circumstances, human creativity is nearly unstoppable.

Guest Blogger Shannon Lucas of T-Mobile on MVS + UMA

I talk to customers every day and ask them to tell me what's on their wishlist to meet their technology and communication needs. Just yesterday, I sat in a room with a customer who spoke to me about how he can't wait for the day when all the networks converge; when users have one device that seamlessly moves back and forth between Wi-Fi and next generation mobile networks.

I sat there with a knowing smile, just nodding, because the solution that I was about to propose addresses all of his needs and then some.
The RIM Mobile Voice System solution with T-Mobile's UMA BlackBerries can provide the PBX extension that he (and many other companies) is looking for. MVS not only gives users single number reach capabilities, but it also allows users to make on-net international calls, reducing the international long distance spend. UMA allows companies to make Wi-Fi based calls for free, even internationally. Now, they can work together.
After I had gone over the MVS/UMA ROI slide with my customer, I asked if I could move on. He replied, "No. I am in love with this slide."

It really is fun to be able to give customers exactly what they want.

T-Mobile offers Wi-Fi Calling with MobileOffice(SM), an exclusive solution that enables organizations to extend their desktop phone functionality to a mobile device. Customers using Wi-Fi Calling with MobileOffice can now use the BlackBerry(r) Mobile Voice System (MVS) to mobilize PBX systems, bringing office phone features to BlackBerry smartphones. This will further improve productivity and reduce telecom costs, and I'm going to continue to spread the good news.

Read more from Shannon Lucas on this blog.

RIM, MVS and UMA

This is the week of RIM's big Wireless Enterprise Symposium (WES) event in Orlando. Hence the flurry of announcements related to new RIM devices, the new RIM 6.0 OS, and the addition of Wi-Fi calling to the MVS product.

Considering T-Mobile offers a UMA-based 'Wi-Fi Calling' service and offers MVS with 'Wi-Fi calling', there may be some confusion in the market. Is MVS competitive or complementary with UMA? The short answer:

They are complementary solutions.

UMA is the delivery of mobile services over Wi-Fi. With UMA-enabled BlackBerries (in this case), subscribers use their mobile services the same over Wi-Fi as over the GSM/cellular network. UMA offers two specific benefits to the subscriber: improved mobile coverage via Wi-Fi; and lower-cost calling, primarily due to T-Mobile's 'unlimited Wi-Fi Calling' offer for enterprises. We like to say that UMA makes the mobile phone "work better and cost less".

MVS addresses a different problem. The new Wi-Fi calling feature in MVS extends a subscriber's fixed-line PBX extension to their BlackBerry. Personally this isn't something I would want. If I really want someone to get ahold of me, I give out my mobile number. If it's not urgent, I give out my desk phone. But there may be subscribers (or enterprises) that want to push the fixed line onto a BlackBerry. More importantly, I think there are enterprises interested in managing how employees use their mobile phones and how accessable they are on their fixed lines. But I digress...

The point is that both MVS and UMA offer an overlapping benefit: lower cost calling. With UMA, it takes the form of mobile calls over Wi-Fi not using the bucket of minutes assigned to the enterprise. With MVS, it comes by not using the mobile network (and therefore the mobile operator's billing system) and routing calls through the enterprise PBX (and over negotiated fixed line contracts).

Therefore, it is possible to deploy MVS (ie put a PBX extension on a BlackBerry) with or without UMA. And conversely, it's possible to have a UMA-enabled BlackBerry without the MVS client. Ergo - it is also possible to have a BlackBerry with MVS *and* UMA.

For IT managers, what's better? Well, it comes down to what problem is being solved. UMA offers two benefits: lower cost mobile calls and better cellular coverage.

MVS offers at least two benefits: lower cost calls through by routing Wi-Fi calls through the PBX, better management/control of mobile calling and the ability to put a fixed line on the mobile phone.

For mobile operators, it's clear that UMA retains control of the call through the mobile network, where MVS takes Wi-Fi calls off the mobile network and into the fixed-line PBX.

To conclude, MVS and UMA are not competitive, they are complementary technologies, solving different problems for the enterprise.

Smartphones Overtake Feature Phones in US by 2011

Just consider the title of this post: Smartphones will overtake feature phones in the US in a little more than 18 months. That is a truly impressive prediction.

Roger Entner, the SVP of Research with Nielsen's telecom practice recently posted an article explaining why the research company believes that the US market is rapidly moving to smartphones.

What makes this statistic even more impressive is that today (Q2 2010), Nielsen concedes that just 21% of US consumers have smartphones. They are projecting a 30 percentage point swing in phone ownership in the next 18 months.

Personally, I completely believe it. I have likened the jump from feature phone to smartphone in my life to the jump I made from dial-up to DSL 10+ years ago. I remember thinking "Dialup is fine, I don't really do that much on the computer." People would gush about how wornderful DSL was, but concrete benefits (beyond "it's faster") were hard to come by. But once I moved to DSL, I knew at that moment I would never go back to dial-up.

I think it's the same with smartphones. I can never go back to a feature phone. I was at a little soiree this weekend talking with a fried who works at Cisco. He never seems to be at the office.

He whipped out his iPhone and showed me why. Cisco has an internal instant messaging application with an iPhone client. He opened the client, changed his status, and suddenly he was 'working' to his contacts wtihin the company. Then he showed me the WebEx client for the iPhone. He can listen to the conference call while viewing the slides, all from his iPhone. Unless someone walked by his cube, no one would know he wasn't in the office.

The implications are staggering on many dimensions, but since this is a blog about smart Wi-Fi, I'll circle back to the need for coverage, capacity and offload. To actually work from your iPhone, a subscriber needs a strong signal for voice and good throughput for data apps like WebEx .

The cellular network is already straining with 21% of the population using smartphones. Imagine when we get to 50% penetration 18 months from now. Smart Wi-Fi is a critical technology for making the smartphone vision come true.

O2 To Compete With Skype

In an article posted to Fierce Wireless Europe, it appears that O2 UK has developed a new pricing structure for subscribers to make low-cost International calls on their mobile. As reported in the post, O2 will offer subscribers the ability have 'unlimited' (subject to a 5,000 min "fair use" cap) to call one (presumably fixed line) number in one country for just £5/month.

This is a good first step.

Checking O2's International Calling page, this offers significant saving over their published rates, or over their "International Traveler Service" (or ITS) rates, which shows the current retail rate to call the US at £1/minute. Ouch.

In a survey on how consumers in the UK market use mobile VoIP (conducted by Kineto Wireless), the primary use of a mobile VoIP client was to make discount International calls. This makes sense to me. A VoIP client on a smartphone requires the user to decide to launch the application and place a call.

Taking a look at Skype's pricing page, and they offer unlimited calls to any landline in Europe for $7.95/month, or to any of 40 countries around the world for $12.95. [Ed note: No asktrik for 'unlimited' on the Skype page]

We believe that mobile is the next battlefield for VoIP, and International calling is where the battle will be fought.

Can Wi-Fi Marginalize Mobile Operators?

I'm paraphrasing in the title, but Ian Scales' article at Telecom TV titled "Are mobile operators in danger of losing their 'default' status" was an intriguing tag line which hooked me in.

The premise is that a phone vendor like Apple may decide to simply make Wi-Fi the preferred connection method and leave the macro network as the fall-back status. The article likens the situation to the current 'no smoking' bans in many countries.

Cellular service is relegated to the places where you can smoke... in your car, outside on the street, in the park. But it's not available in the places where you spend most of your time, at home, in the office, in the coffee shop (or pub, depending on your inclination...). [Ed note: a tip of the hat for that analogy... very clever!]

Regardless of the cleverness of the analogy, I must disagree. I don't think this will be the case any time soon. Operators deliver tremendous value through the macro network. And while Wi-Fi is 'everywhere', it's still not actually 'everywhere'.

However, there is a technology which enables mobile operators to continue to deliver service over Wi-Fi as if it were part of their macro network. That technology is called "Smart Wi-Fi", and it's based on the existing 3GPP GAN standard.

So if Apple, or some other vendor, did decide to make Wi-Fi the default connection preference, a Smart Wi-Fi application on the phone would deliver all the operator's revenue generating services (voice, SMS,...) to the subscriber as if they were attached to the macro network. The Smart Wi-Fi App also uses Wi-Fi to improve indoor 3G coverage.

Don't worry mobile operators, Smart Wi-Fi has you covered.

Informal Surveying

We have an informal survey on the home page of UMAToday.com that we use to capture some information and opinion from our visitors. It's not scientific, nor is it a well-distributed audience, but we do get pretty good responses.

For example, for the past few months, we asked visitors to answer: Do you plan to get a femtocell at home?

After tallying up several hundred votes, nearly 40% (or 39.6% to be exact) answered they never plan to get a femtocell at home, because they use Wi-Fi. Another aha moment for me. That's why we're talking about how to make Wi-Fi smarter and more beneficial to subscribers and operators. As we can see, customers are already using it to solve their coverage problems.

Ironically, another 40% (or 39.7% to be exact) answered they would get a femtocell 'as soon as they're available from my operator.' Is our audience clamoring for femtos? Certainly there's interest. In fact, 13.6% of our respondents told us they have femtocells now, but 8.1% said they'll never get a femtocell, because they don't need it.

It would be fun to dig into the responses in more detail, but these numbers give us an overall glimpse and, quite frankly, the numbers speak for themselves. Ready to vote again? We've got a new survey up today.

Guest Blogger: Shannon Lucas

Today, I'm excited to introduce another guest blogger. It's been a while since we had a guest featured on this site. I think Shannon Lucas, fixed-mobile convergence architect with T-Mobile US, will have a lot to add to the dialogue. The floor is yours, Shannon:

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Guest blogger: Shannon Lucas, FMC Architect, T-Mobile US

I appreciate the opportunity to guest blog on this site. I've long been a believer in UMA technology. As an FMC architect for T-Mobile, I've come across a number of technologies. This is one I believe in and that, in my opinion, benefits subscribers and mobile operators.

UMA is important to T-Mobile, and our customers love it. It seems like every day I receive positive feedback from our customers using UMA. They appreciate the improved coverage and the lower bill they get from calling over Wi-Fi. For some, the biggest benefit is using UMA when they travel outside the US and can make low cost calls back to the US.

I'm looking forward to being more vocal on this blog and will be picking some topics to write about. Feel free to make suggestions. More to come soon.

Smartphones are Taking Over

It's not a secret. Smartphones are EVERYWHERE! I (and others) have been singing that tune for a while.

This week, research firm NielsenWire reported "Smartphones to Overtake Feature Phones in U.S. by 2011."

According to specific statistics:

"the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone."

Other useful stats:
- 81% of smartphone owners are satisfied with their device; only 66% of feature-phone owners are satisfied with theirs.
- 50% of smartphone users utilize their phone's Wi-Fi to satisfy the need for fast downloads; this is 10-times the percentage of feature phone owners using Wi-Fi on their phones.
- The percentage of people who use their phone for only voice communications drops from 14% among new feature phone owners to 3% of smartphone owners.

In an analysis of the research on Enterprise Mobility Today, Andy Patrizio writes:

"For the most part, Nielsen attributes the shift to smartphones to a groundswell of new smartphone devices, in particular the iPhone, BlackBerry and Android phones, plus an 'explosion' of new applications for them and the significant and continued decrease in the prices of those phones and carriers' data plans."

The smartphone revolution is upon us, now let's talk about the traffic demands of all those users.

Growth of Mobile traffic by OS

This week Gizmodo published the latest data from Admob. [Ed note: It seems that Admod has become the de facto tracker for mobile data]. The chart, from Admob, is very telling:

First, this is traffic in the US. So the iPhone chart is particularly impressive because it's one device on one operator's network. Look out when the iPhone goes CDMA...

Second, I think the spike in Android tracks tothe launch of the Droid phone on Verizon in Q4 2009. Certainly growth in Android traffic was trending up nicely through the first three quarters of 2009, based primarily on the MyTouch from T-Mobile, but there is a definite acceleration of traffic in Q4.

Third, I think it's a bit depressing to see the RIM, webOS and WinMo numbers. These are all good products/technologies, but I think it highlights the emerging split between 'smartphone' and 'web phone'.

Finally, while this is an absolute market share chart, it doesn't capture the overall market growth in traffic. At what rate are these number accelerating? AT&T said traffic on their network was up 5,000% over the last three years. While Android is gaining absolute market share, data traffic in general is skyrocketing and will certainly become an issue for every mobile operator.

Offloading in Barcelona

"The major network technology issues to take center stage in Barcelona are fairly evident; we identified these in our annual prediction piece earlier in the year. Absent from this list, however, is a theme that stretches across multiple technologies: offload," writes Peter Jarich, a leading analyst with Current Analysis, in an article published on Connected Planet.

Call it offload, traffic offload, smart offload or intelligent offload - it will surely be a key theme at Mobile World Congress next week. Hopefully, live demonstrations and in-depth, in-person discussions will separate the weak from the relevant and viable solutions.

Consultant Dean Bubley agrees with Peter. On his Disruptive Wireless blog, Dean wrote: One of the major trends I'm seeing at the moment is that of mobile network offload - typically "dumping" traffic onto WiFi or other networks to avoid congestion from mobile broadband. I'm expecting it to be a huge feature of this year's MWC / 3GSM in Barcelona."

Peter highlights Wi-Fi and Femtocells as two key offload technologies. Clearly, Wi-Fi is a successful technology and has seen widespread adoption. Operators just need some additional technologies to better maximize the use of it. Operators interested in femtocell deployments can provide subscribers low-powered 3G base stations to provide ‘five bars’ of cellular coverage and better utilize them.

At MWC, Kineto will be demonstrating its Smart Wi-Fi and Femtocell Solutions that solve the capacity crunch; resolve the 3G indoor coverage challenges; and address the mobile VoIP threat.

Dean writes: "What's not clear to me is which of these techniques is the most effective or important overall."

Dean and I have faced off before, and I'm going to try to convince him, rather show him, which is best.

Visit Kineto's stand at MWC in Barcelona February 15-18: Hall 1, Stand A45.