Wednesday, November 15, 2006

Not unik any more...

Currently on France Telecom's main home page, front and center, the lead service/advertising message is unik:

As a service, unik is not something hidden on a back page, buried in other calling packages. It's clear that Orange/FT is making a major marketing and sales push around unik and UMA.

FT, one of the 10 largest service providers in the world, has put its weight behind the technology, and frankly the supply chain is listening. There has been a dramatic increase in activity in the handset/device ecosystem around UMA. New platforms and handset manufacturers are jumping in to meet the demand being created by Orange markeking this service to its more than 60m mobile subscribers. Are you ready?

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